We established the Surf Belt – contextually and culturally suitable region that would be communicated by means of many channels; both purchased and earned, internally and externally.
Liquor advertising is rather restricted in Finland and it’s challenging to stick out for alcohol makes. Delighted Joe, one of Finland's foremost ciders, was Gay Joe in help of Helsinki Pride and became a big strike on social networking.
Guide by innovative storytelling, PepsiCo produced an integrated marketing campaign rooted within a crucial audience truth of the matter which was introduced it to lifetime through its experiential, brand name partnerships, influencer information, PR and social activity.
«The Saviour» is often a consume made to deal with sexual harassment in the nightlife field. The drink alone is nothing at all more than a fancy glass of drinking water, but it surely’s served with a Specific information.
). The awards ended up hosted by Icelandic actress, screenwriter and politician Ilmur Kristjánsdóttir — who obtained one of the 1st massive laughs on the night time when she released the EFAs as remaining “much like the Oscars: All of the movies are overseas!
We flew again in time to generate Faucet Air Portugal - the 70-year-previous Portuguese flag provider airline - an icon inside the airline market and launched a new “place”: the 70's!
The purpose was to rapidly establish the brand externally and internally. With the event on the conversation notion "With no us" we succeeded in creating inner pride and brand consciousness externally.
From the midst of Norway’s marketplace disaster Wintershall confirmed what can be achieved when things get tricky. Communication for Maria, a really bold oil/gas project in Norway, was cast “within the exact same mould” as a result of all phases, extremely clear for stakeholders who could knowledge the task very first-hand. It wasn’t just the messages about Maria which were conveyed but the frame of mind: We've been here to remain!
We came up with the concept of producing “Children's digital rights” inspired with the UN Human Legal rights, and to raise the agenda of need for amplified digitalization in Norwegian educational facilities.
It is possible to’t wait to work was insight dependent, integrated PR led marketing campaign which was aimed at elevating awareness to boost consciousness in direction of Health care discounts and thus to encourage individual payments and prevent the drop in membership of OTP Well being Fund by emphasizing the extensive waiting periods which can be skilled in public healthcare. Therefore personal payments amplified by much more than thirty%.
) and experienced a net favourable impact on the business’s base line. The project produced front web pages and 22 headlines in national Norwegian media.
EllaByPilleDanach is undoubtedly an innovation in the customer journey. And the initial chatbot in Germany with a real use situation. Immediately after unprotected sexual intercourse, The most crucial concern for a lady is: How am i able to get rapid, private, Secure, and straightforward-to-realize defense from an unwanted pregnancy? Turning towards the chatbot, she is listened to, she will see responses and her way into the pharmacy.
SOLO 24 ORE: a Film to communicate the relevance to forestall meningitis in teens. Struggling with the loss of a colleague, a young couple realizes how lifetime may modify abruptly And exactly how vital it is to Are living just about every moment and manage just one’s wellbeing.
Schaeffler has transferred its vision of a social intranet into fact and concluded the rollout of one System for facts, read more conversation and collaboration.